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Post by account_disabled on Nov 24, 2023 22:57:17 GMT -6
Ad Advertising What marketers need to know about not losing their jobs Society shares what marketers need to know about Big Data, Data Science and Advertising If big data, machine learning and artificial intelligence seem like the distant future to you then It's time to sound the alarm. Today data science is used by many companies and social networks. We collect examples of advertising cases where it applies these techniques. Offline advertising McDonald's and billboards Phone Number List The largest fast food chain is installing smart billboards on UK streets whose content changes based on road conditions. To do this, the advertising agency connected its event management system to a service that monitors road conditions in real time. If the roads are clear the billboard will provide drivers with meals on their way home. If traffic is difficult car owners will see text like this traffic jam it. There is light at the end of the tunnel and the image of the the Golden Arches. Smart advertising of banned food and police on McDonald's billboards comes as the topic of banned products is hotly debated as an Italian food store owner installs it on a smart city board in Moscow. It depicts cheese and deli meats. The shield analyzes the appearance of passers-by and if it recognizes a police uniform it changes the image to an ad for a Russian matryoshka store. Giant billboards and huge displays positioned.
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